Great talk by Mike Monteiro of Mule Design Studios on “What Clients Don’t Know” and why it is the job of the designer to communicate clearly and with empathy to the clients, so they understand the design process and why it will assist them in achieving their goals.
When in-house or external clients go out in search of design they often have no idea how to describe what they need, measure what they’re looking for, or evaluate who they might work for and subsequently, the work that’s produced. As designers it’s our job to help site owners and stakeholders figure these things out and to give them the tools and knowledge they need to evaluate whether what we do is what they need. Without that insight clients have nothing to go on but good instinct and subjectivity. Learn how to give your clients and stakeholders the mental tools and vocabulary they need to help you create more successful sites.
Always inspiring talks from Mike.